https://www.noreaster.digital/insights daily 0.75 2026-03-23 https://www.noreaster.digital/insights/is-headset-vr-dying monthly 0.5 2026-03-23 https://www.noreaster.digital/insights/4-signs-your-site-needs-updating monthly 0.5 2025-12-02 https://www.noreaster.digital/insights/rise-spidey-d monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1761853898723-BGEJ9DGVX4AI9Z5Q1I1X/IMG_3106.jpg Insights from The Eye - THE RISE OF SPIDEY D https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1761853766014-BEW0OTJG8M5B0DE0IVGY/IMG_3105.jpg Insights from The Eye - THE RISE OF SPIDEY D https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1761853767721-KB5QTRBOSH3CRDE5NKAG/IMG_3103.jpg Insights from The Eye - THE RISE OF SPIDEY D https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1761853769615-1SO5WPG67ISZJ2KIKUCX/IMG_3104.jpg Insights from The Eye - THE RISE OF SPIDEY D https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/6f874a32-4428-4510-81e4-cfa23f767970/IMG_3107.jpg Insights from The Eye - THE RISE OF SPIDEY D - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/insights/6-years-6-lessons monthly 0.5 2025-12-01 https://www.noreaster.digital/insights/discovery-phase-noreaster-behind-the-scenes monthly 0.5 2025-01-13 https://www.noreaster.digital/insights/baseball-brand-embraces-power-of-the-crab monthly 0.5 2024-12-23 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/574246a5-7fd1-426f-99e4-014a121bf796/xvztrwwmpsyxacfud3sh.png Insights from The Eye - BASEBALL BRAND EMBRACES POWER OF THE CRAB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/insights/artificial-intelligence-lunch-and-learn monthly 0.5 2024-12-23 https://www.noreaster.digital/insights/year-one monthly 0.5 2021-06-14 https://www.noreaster.digital/insights/welcome-to-noreaster monthly 0.5 2021-06-14 https://www.noreaster.digital/our-work daily 0.75 2026-01-03 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635620360132-O6KUSUDVNYKIX761J84N/ctp+logo.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/c003bcfc-5629-4a1e-9fea-47ecf6b02b89/tlb%2Bcase%2Bstudy%2Bhero.jpg Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/0755166b-d1b9-435f-a94e-8b4290b32869/noreaster%2Bpye%2Btile.jpg Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635622399020-TFSGI7FZ462TLH2MKKKD/Zynlo+thumbnail.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635718026606-V3KXUS3LJJOEHLE0BDNF/PIONTEK+TILE.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635725309940-1VON2ADOCAMAG491ODL1/Screen%2BShot%2B2021-10-31%2Bat%2B6.16.38%2BPM.jpg Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635804819196-37XJOU2RFU6CB2R75BR3/sm+tile.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1643066161241-0PVXJKYKZGAKOOEOWPRY/featured-image-op-1.jpg Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1652755756784-77LTTNBZW9PYIK2WT684/apiture+work+icon.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1653592439535-660A5EJVZ3GTSX2OTCLB/dh+deep+dive+post+pic.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/bafeaeef-5924-45c3-a849-95d7125885fe/fv+circle.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/b6e9a567-68b0-4bff-9385-7c08d592c026/tinker+circle+2.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/7d7c8abf-8974-45d3-b82a-9332e0c6c8a1/gmf+circle.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/8bde463e-ac9c-45f2-be36-53898ef6978e/ldi+promo+circle.png Our Work https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/24e30627-e765-4fcc-be55-e2046b45f25f/rvs+circle+3.png Our Work https://www.noreaster.digital/get-started daily 0.75 2025-03-17 https://www.noreaster.digital/agency daily 0.75 2021-11-01 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/0d02b135-64c9-4df7-96e8-a7b1471f41b7/noreaster%2Bagency%2Bpartnership.png Agency Partnership - SINCE JANUARY OF 2020, NOR’EASTER HAS SERVED AS A DIGITAL PRODUCTION AND STRATEGY RESOURCE FOR THE DIGITAL TEAM AT CTP. Located in Boston’s North End, CTP is one of the city's top creative communications agencies, leading the charge on campaigns for the Red Sox, Dunkin', and more of Massachusetts' most iconic brands. https://www.noreaster.digital/sothebys daily 0.75 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/3874f3c8-7223-4fb9-899a-289b01c82774/IMG_7703.jpeg SOTHEBY’S https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/e9178617-2835-42b9-a893-4304b4e3f724/IMG_7735.png SOTHEBY’S https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/845d610a-468c-45af-a339-8e97cc7324b3/IMG_7744.jpeg SOTHEBY’S https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/5ab01297-471a-47c5-9667-e50345e30784/IMG_7749.jpeg SOTHEBY’S https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/3b8ff884-7845-481c-9890-c464ec6b40a8/noreaster%2Bsotheby%27s%2Btile.jpg SOTHEBY’S - WHEN SOTHEBY’S INTERNATIONAL REALTY… …needed to showcase the beauty and history of a storied property at an annual event in Las Vegas, they looked to augmented reality (AR) for the answer. Kevin served as a Digital Producer for this project while employed at VIVA Creative, working with the creative team, developers, and his partner to bring this property’s past to life and create a memorable experience for attendees. The custom mobile app featured an AR marker-based scavenger hunt for attendees to enjoy between sessions, and an AR second-screen experience that enhanced the property’s promotional video during the keynote session. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624558759053-T066WTMYTRRRIVE6KXW2/ezgif.com-optimize%2B%284%29.gif SOTHEBY’S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/protect-elf daily 0.75 2021-10-31 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/705f686f-42fe-4bde-9a60-ab7aa6e63121/IMG_0046%2B2.PNG Protect yo' Elf https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/6a84f957-4ce4-423f-8568-476f4d0dcce8/IMG_0404%2B2.jpg Protect yo' Elf https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/51842590-afc3-4bb7-8a34-012e5eca61d7/IMG_0008%2B2.PNG Protect yo' Elf https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/ac06e785-62dc-4c57-91d0-d44785d082da/IMG_0505.PNG Protect yo' Elf https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/0755166b-d1b9-435f-a94e-8b4290b32869/noreaster%2Bpye%2Btile.jpg Protect yo' Elf - PROTECT YO’ ELF… …was created while Kevin was employed as Digital Services Manager at Small Army. The agency wanted to use its annual holiday card as a chance to display the capabilities of augmented reality (AR) while also creating something fun and memorable. Serving as the project’s Digital Producer and Gameplay Director was an exciting opportunity for Kevin, as he was able to educate the internal team about the process, deliverables, and best practices when working with AR. The game was launched just in time to be featured in AdWeek’s collection of best agency holiday cards! https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624306675833-1WSEXC3C85XUZ1GDG8DH/ezgif.com-optimize%2B%282%29.gif Protect yo' Elf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624306771597-6310QF7M3VT08AYOVVS3/ezgif.com-optimize%2B%281%29.gif Protect yo' Elf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/sontiq daily 0.75 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/fd06a436-053e-4813-a414-74b83ef883f9/noreaster%2Bsontiq%2Btile.jpg Sontiq - WHEN TWO POWERHOUSES MERGED… …a new brand, Sontiq, was born. The organization specializes in providing world-class ID theft protection products and services, and needed a website to reflect its sophistication and expertise, while also providing a clear user experience and flow of content. Kevin began this project while employed as the Digital Services Manager at Small Army, and was contracted by the agency after departing to see the website through to launch. He was responsible for content architecture, wireframes, supervision of designers and developers, and day-to-day communication with the client. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623179392360-Q0ZMHF13J3KR1LJMUMIH/sontiq+partners.png Sontiq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623179440622-8G1G7GGQW84M3KX5YXV6/sontiq+insights.png Sontiq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623179377266-GYVIGLE0ZH0Z3LA7C5IU/sontiq+main.png Sontiq https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623179445187-CWWWVDKL1LKAYB52X49F/sontiq+careers.png Sontiq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623180048264-RGLXGCUQGXOKLZTABQTB/IMG_4398.png Sontiq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623180062555-NHDAR4FQ2NUR2OIGA2H3/IMG_4397.png Sontiq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623179965090-UO93BYNLJXND1EA4IXJL/IMG_4400.png Sontiq https://www.noreaster.digital/ge-oil-gas daily 0.75 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/4f06dedc-4f10-49b2-8665-a95562b4ce3d/noreaster%2Bcs%2Bge.jpg GE Oil & Gas - WHEN GE OIL & GAS… …purchased Baker Hughes, their new website needed to merge content from several different product companies into one clear, coherent navigation system. Kevin oversaw this content migration (and a second migration for another BHGE brand) while employed as a Digital Producer at Small Army, and has since then facilitated numerous migration exercises in tandem with the Small Army team for GE and Baker Hughes. Utilizing GatherContent, Rally, and a group of freelance content managers, Kevin led the team in the migration of thousands of product and services pages’ copy, images, and downloadable assets. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623175097292-XFGIJANSIQFHXP7W5G8Q/Screen%2BShot%2B2019-10-16%2Bat%2B7.04.09%2BPM.png GE Oil & Gas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623175884583-HOWYE7JKTDONXFQHGDTJ/Screen%2BShot%2B2019-10-16%2Bat%2B7.02.01%2BPM.png GE Oil & Gas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623175915345-LC1W18YTR93927R57I38/Screen%2BShot%2B2019-10-16%2Bat%2B7.02.23%2BPM.png GE Oil & Gas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1623175930422-VQUOBMMU2WJN75125SI1/Screen%2BShot%2B2019-10-16%2Bat%2B7.02.34%2BPM.png GE Oil & Gas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/survival-of-the-cutest daily 0.75 2021-10-22 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/83d7d08b-2311-4e18-92af-922cf3b84ebb/noreaster%2Bsotc%2Btile.jpg Survival of the Cutest - WHAT DO YOU GET… …when you combine the adorable characters of a fairy tale with the violence of Mortal Kombat? We imagine something like Survival of the Cutest! A mobile game currently in development, SOTC is a platform brawler that lets the user take control of one of four woodland creatures to battle the rest for supremacy of the forest. While the game is still in early stages, we anticipate 5 maps with unique stage hazards, combo-based combat via tapping and swiping, and powerful super-moves for each character. Expecting to launch in early 2022! https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624378237053-D3WT1PE2BD2R4VVY669C/gameplay.gif Survival of the Cutest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624378696579-5K08KXZ8WG8C6V0Q0UM5/carrot-move.gif Survival of the Cutest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624378719023-34GRFZVW6FGBBXM0H93F/triple-punch.gif Survival of the Cutest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624378784228-9IE6FQZWMO5HCKMQJF8F/drop-kick.gif Survival of the Cutest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/the-look-book daily 0.75 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624286967712-EHNL3UHATP6SVC9KFLM6/IMG-8062.PNG The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624287173394-VKS66VI5C2CEV8E6ENOI/IMG-8063-2.PNG The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624287001739-83NE5GNFVT2J526JMSII/Image%2Bfrom%2BiOS%2B%2812%29.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624287592690-U3MMTLT6CPPOF77IR7YG/TLB%2BTurnarounds%2BR3_20200211.jpg The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624305183338-WP3WS7LWW6PBFBY9QP78/Screen%2BShot%2B2020-02-14%2Bat%2B4.13.13%2BPM%2B%282%29-2.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624305195654-9J2FYLALQDWAUIOLPRWT/Screen%2BShot%2B2020-02-14%2Bat%2B4.12.39%2BPM%2B%283%29.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624305203258-276BQCMHVPYBVPZZEQH9/Screen%2BShot%2B2020-02-14%2Bat%2B4.12.03%2BPM%2B%283%29.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624305212832-WEJVBOZUFK934NIQN6OJ/Screen%2BShot%2B2020-02-14%2Bat%2B4.11.13%2BPM%2B%283%29.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624377339217-ELJ8A7KMU5F4UOTNFH1Z/IMG_5970.jpg The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624377386975-SGBG318HUW1MM5MN2ESD/IMG_5974.jpg The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624377346118-F6MA6ALCYZQE8Q18P23V/IMG_5971.jpg The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624377365189-IT3URN7U9B3MDBSFKD1R/IMG_5972.jpg The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560231110-VKOWIU7PW298EVXV9T3A/o4.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560284586-6CWAT66W31P6PA3XU6A2/o2.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560255993-V14ZGB9SZBFWXLLBL5HM/o3.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560320156-ER71HOI8TGO8H6DGQK6A/o1.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560508665-LWZLMR4NQ6O7RTTOJOOJ/ow2.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560593583-9DHG6XDD8NLNW5QTCZP0/OwlD+%281%29.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560530882-YKMLX0BL6SGQLRVHTPY7/ow3.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1624560563328-P6T25IG0FI3ZGE9Y0W87/ow4.png The Look Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/piontek-group daily 0.75 2021-10-31 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635717814826-53W9PQOVA5LTVPZZU549/piontek+1.png Piontek Group - AS A BUSINESS OWNER… …balancing the needs of your clients with the needs of your employees can be challenging, so it’s a good thing Linda Piontek, founder of Piontek Group, is here to help! The Piontek Group focuses on using actionable data from employees to help business owners find and foster the best talent. Catering to a variety of verticals - from healthcare, to HVAC, to corporate office settings - they needed a flexible website to get the conversation started. Using their logo as a starting point, Nor’easter developed a brand identity and a crisp, clean website on Squarespace. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635717845866-5QY5G475DRPJLMANKW4M/piontek+2.png Piontek Group Nor’easter had a blast working directly with Linda, applying her detailed copy to an organized set of pages that explain the benefits of her services and showcase her credibility to prospective clients. Squarespace’s easy-to-use modular builder allowed us to move quickly while retaining flexibility of the site’s - and Linda’s brand - overall look, feel, and character. In addition to the core page building sprint, Nor’easter also provided foundational SEO assistance in the form of keyword-rich page titles and descriptions https://www.noreaster.digital/standard-magic-partnership daily 0.75 2021-11-01 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/c6eadadb-355e-49ed-844d-3b58edf8f1e5/SM+LAPTOP.png Standard Magic Partnership - SINCE FALL OF 2020, NOR’EASTER HAS BEEN A FREQUENT PRODUCTION PARTNER OF STANDARD MAGIC. Headquartered in Maine, Standard Magic is one of the Northeast's leading extended reality (XR) production houses, developing experiences for brands like Covetrus, Hannaford, and UMass Medical School. https://www.noreaster.digital/zynlo daily 0.75 2021-10-30 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635623696764-R2JRNEGCOPGTKXM54LXN/zynlo+1.png Zynlo Bank - WHEN IT COMES TO MOBILE BANKING… …ZYNLO is in a league of its own. An organization known for its flexibility and commitment to its customers, they needed a website that reflected its values and made finding information a breeze. Nor’easter served as digital producer on behalf of CTP, using their strategy, copywriting, and designs to build something truly special for the brand. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635624005387-V0SEAJ9ZDV73FKFHOZZB/zynlo+2.png Zynlo Bank Nor’easter oversaw the project from conception to launch, providing wireframes and information architecture at the onset that CTP’s designers used to bring a collection of modular page designs to life. Leveraging WordPress’ Gutenberg backend, the website consists of a collection of custom blocks that can be pieced together as needed. This allows for maximum flexibility in terms of content, while keeping the page-building process clean and simple. https://www.noreaster.digital/react-challenge daily 0.75 2021-11-01 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635724382664-KFMOTPE6ISB8LWBPC3GS/lbw+1.png React Challenge - TEACHING NEW DRIVERS ABOUT ROAD SAFETY… …is no easy task, especially when your primary teenage audience is already bombarded by content. So what better way to hold there attention and help them learn than through a game? CTP contracted Nor’easter to design and develop this 3D web-based game on behalf of their client, MAPFRE. Using the messaging developed by CTP’s PR and stategy leaders, Nor’easter created a fun, digestible experience that encourages repeat play - and in turn - retention. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635724407945-RXQZHCJ6KVIP6LZLTQ0L/lbw+2.png React Challenge - GAMEPLAY: The point of the game is simple: press the spacebar (or tap on mobile) as obstacles emerge. Based on how quickly you hit the brakes, the player receives either a great, good, or poor reaction. Hit too many obstacles or react too slowly, and eventually you'll run out of health and end the game. The track is cyclical, with each completed lap increasing the speed of the obstacles and the necessary reaction times. The player will also switch between bike mode and car mode, each vehicle bringing its own unique obstacles and challenges. Obstacles take many shapes - pedestrians in the crosswalk, cars weaving through traffic - you name it, we've got it. Depending on how well the user does, one of three ending screens will appear outlining how the player did and encouraging them to try again. Each play of the game randomizes the obstacles and their locations, meaning each round will yield its own unique playthrough. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635724429057-KU5XSOHDV6Z24UM1B0LA/lbw+3.png React Challenge - PROCESS: CTP allowed Nor'easter access to an early demo of the game to serve as a foundation for the cityscape's design and the core gameplay. From there, we had just over a month before primetime. A layer of UI was applied to better "gamify" the experience. The demo was optimized and polygons reduced to ensure quick loading and smooth gameplay. Finally, we refined the gameplay to increase replayability. Sound played a large role as well, as audio cues could be used to signal an obstacle might appear or serve as a distraction to the driver. Using a combination of SFX provided and CTP and sourced by Nor'easter, the audio experience came together. 2 formal rounds of internal testing and review took place, allowing us to refine the experience as much as possible before launch. Our main goal was to ensure the pacing felt right - too fast and you have no time to react to obstacles, too slow and you could lose interest. Developed in Unity, the experience launched in tandem with the "Look Both Ways" campaign developed by CTP, and has been a centerpiece of their high school outreach. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635724632031-DNK5Q27IX0UZ9Y2VTCJA/lbw+5.png React Challenge https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635724663892-3OEZR1CPV3S3PERK2M7W/lbw+6.png React Challenge https://www.noreaster.digital/testimonials daily 0.75 2026-03-03 https://www.noreaster.digital/diameter-health daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/6b242919-d940-4d1b-8f7b-55e3d9d0e29a/dh+landing+3.png Diameter Health Website Redesign - CLINICAL DATA… …couldn’t be more important these days, and the folks at Diameter Health are at the forefront of the industry. Founded in 2013, Diameter Health empowers organizations across a multitude of verticals - payers, government, and health exchanges to name a few - to deliver better care through better data. Now, it can be hard to communicate how this data is cleaned up for use in healthcare. Luckily, Diameter Health called our friends at HATCH the Agency - an award-winning, Boston-based team - to help rebrand and retell their story. Along with this rebrand came a need for a rebuild of Diameter Health’s website, and we were thrilled to join HATCH on this endeavor. Pairing our UX/IA and digital production know-how with HATCH’s skills for storytelling and design yielded an exciting new website that brings Diameter Health’s vision of “Upcycled Data” to life. Read on to see how we did it, jump directly to a gallery of key features, or explore the site yourself! https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/dd02b34f-d099-429d-902e-288ad73c7c22/dh+laptop+1.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/8099c20a-9987-4ca0-a0a5-11631fcaa9b6/dh+laptop+2.png Diameter Health Website Redesign - Make it stand out Blocks designed to educate and inform the user on Diameter Health’s process https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/355881c4-6432-4352-80bd-b83f852e5f84/dh+laptop+3.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/0628d87f-14df-4c88-89bc-063f7c9f1a97/dh+laptop+4.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/502f2f45-cfd9-4013-85e6-b8b6b43c5df0/dh+mobile+4.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/e2e9bb47-cd55-4ea8-99ff-779b6e81fe03/dh+mobile+2.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/907b50a9-1905-4461-b4f1-d52b61967ebd/dh+mobile+3.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/62060625-6248-463b-b585-8968b2e20d76/dh+mobile+1.png Diameter Health Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/apiture-website-redesign daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/eb725eb6-5a14-43ed-9602-02b0fd6e25fe/apiture+device+pic.png Apiture Website Redesign - EMPOWERING FINANCIAL INSTITUTIONS… to more deeply understand and serve their clients is the name of the game at Apiture. With more than 300 clients throughout the U.S., Apiture delivers comprehensive online and mobile solutions to support banks and credit unions. We were thrilled to produce their new website on behalf of CTP, melding their marketing strategy insights with our UX and web production know-how. Keep scrolling to learn how the site came together! https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/7eeaae7c-1864-4391-8442-51e8d632f2c7/apiture+laptop+1.png Apiture Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/789bd25c-90c2-4ca7-8151-dfdc05e6ad8d/apiture+laptop+3.png Apiture Website Redesign - Make it stand out Blocks designed to educate and inform the user on Diameter Health’s process https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/2e398e0c-6061-4fa6-be65-2c63647f82eb/apiture+laptop+5.png Apiture Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/4bf7f81f-f96e-41b0-a655-c203fa6460dd/apiture+laptop+2.png Apiture Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/a268298e-5164-4624-a268-a55c32b21273/apiture+laptop+4.png Apiture Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/88e65667-a252-456c-a524-59e72e31a452/apiture+laptop+6.png Apiture Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/meet-noreaster daily 0.75 2026-01-03 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1653592439535-660A5EJVZ3GTSX2OTCLB/dh+deep+dive+post+pic.png About Us https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/c003bcfc-5629-4a1e-9fea-47ecf6b02b89/tlb%2Bcase%2Bstudy%2Bhero.jpg About Us https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1652755734742-7HMHZD0MG6637QLQ1PLO/apiture+work+icon.png About Us https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1635725309940-1VON2ADOCAMAG491ODL1/Screen%2BShot%2B2021-10-31%2Bat%2B6.16.38%2BPM.jpg About Us https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/9566a359-94bf-4834-bf37-cbcc905cd19a/NorEaster+Logo+-++Horz+-+White+%2B+Blue.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/51205708-e6ac-465d-a37a-7bfec52a9c9c/Boston+v2+WHITE.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/74e3c5de-63ef-406a-8715-acb68819886b/Annapolis+v2+WHITE.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1656293444820-8M2BLSF0P7Y3I1W2KM4O/development+icon+white.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1656292942429-19ALBPHMINIG55PU1GSM/xr+icon+white.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1656292980368-A59RSX1LY4QJY7PIQ5LV/ux+design+icon+white.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/1656293070466-VLMTHEN1K96K6S6CIV3L/digital+pm+icon+white.png https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/4ad1a67a-690d-41f7-b913-a514283f6b79/Kevin+Mead+2025+linkedin+headshot+copy.png https://www.noreaster.digital/diameter-health-sales-tool daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/899d5123-4e1f-4d68-93ca-8ef4172398d6/DHDD+1.png Diameter Health Deep Dive App - IF THE WORLD OF CLINICAL DATA… …was a vast ocean, then Diameter Health would be the industry’s Jacques Cousteau. We were therefore immensely excited to be asked to design and develop a new interactive sales tool to bolster Diameter Health’s existing product demos. With the Diameter Health Deep Dive app, customers can plunge beneath the waves to get up close and personal with clinical data integration and Upcycling Data in action. Keep scrolling to learn how the Deep Dive app came to life. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/7d42d67e-79f3-4041-bc20-b82bcbcd322a/dhdd+4.png Diameter Health Deep Dive App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/f50313d8-0cb9-49aa-9fcc-00b370b7d49f/dhdd+5.png Diameter Health Deep Dive App - Make it stand out Blocks designed to educate and inform the user on Diameter Health’s process https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/c92b5dcf-6547-40b4-8fe5-9eb42d1949f8/dhdd+2.png Diameter Health Deep Dive App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/341b569c-110b-4ecf-9c5c-20d089676039/dhdd+3.png Diameter Health Deep Dive App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/austin-bat-refuge daily 0.75 2022-05-27 https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/eb725eb6-5a14-43ed-9602-02b0fd6e25fe/apiture+device+pic.png Austin Bat Refuge Spark AR - GIVING BATS A SECOND CHANCE… …is the mission that drives Austin Bat Refuge. Austin, Texas plays host to millions of bats in the world’s largest urban bat colony under the Congress Avenue Bridge. Even with such a notable presence in the city, bats are commonly feared and misunderstood - a problem that Austin Bat Refuge combats daily. Providing both educational events for the public and humane rehabilitative care for wayward or injured bats, Austin Bat Refuge is reversing the stereotypes associated with these remarkable animals. With all this and our own fondness of bats in mind, Nor’easter was thrilled to play a small part in Austin Bat Refuge’s recent fundraising efforts for Amplify Austin. Leveraging Spark AR, two unique effects were designed and programmed to let Austin locals’ love of bats shine through. Keep scrolling to see them in action! https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847810298-OE2TCASTBRN32929CY0H/image-asset.jpeg Austin Bat Refuge Spark AR https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847810059-DD42TW118D0HPYA5VMXV/image-asset.jpeg Austin Bat Refuge Spark AR https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/d54a1f51-efdb-4e60-9983-c5ca216211a7/bat+effect+example+1.png Austin Bat Refuge Spark AR https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/cbd47a1d-25a0-47d2-9cb8-c5abbbeda294/bat+effect+example+2.png Austin Bat Refuge Spark AR https://images.squarespace-cdn.com/content/v1/5f98c155ae884e0e19fdbe23/5fd5ff67-12a5-4854-950b-bdce52d9473b/bat+effect+example+3.png Austin Bat Refuge Spark AR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.noreaster.digital/fablevision daily 0.75 2025-03-18 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