STANDARD MAGIC

As an extension of their production team, Nor’easter oversees a variety of projects for the organization. Each client is unique, so we work closely with Standard Magic's team of artists and developers to translate client goals into actionable scopes and exciting experiences. XR is one of the most flexible mediums to work within, allowing clients of all shapes and sizes to get in on the fun. Whether it's a Spark AR effect for Facebook and Instagram, a custom XR app, or the development of a full-blown metaverse for creators to explore, Nor'easter is proud to be along for the ride.

Serving a producer's functions, Nor'easter focuses on keeping the trains running smoothly. An average day could consist of editing scopes and assisting with client pitches, facilitating standup meetings and milestone check-ins, and presenting finished work for review. Being able to interface with Standard Magic's clients is one of the more rewarding aspects, as we get a front row seat to their reactions to the work - which, thanks to the Standard Magic team's creativity, is typically pure delight.

Due to the versatility of the XR medium, every day is different, making this partnership one of Nor'easter's most exciting. Standard Magic is cooking up some incredible work for its clients, and we're thrilled to be a part of the recipe. Be sure to follow their page to keep up to date with their projects and learn more about their services! And If you or someone you know is looking for XR production assistance, let’s have a conversation to see how Nor’easter can help.